Select Page

Panel: Indie Authors in Bookstores 2: Learn What Bookstores Want (and Don’t Want) From Self-Published Authors

Format: Video

Audience: All Levels

Join Gordon McClellan, Founder of Dartfrog Books, to learn what bookstores and commercial book clubs want (and don’t want) from self-published authors. In this session he will cover:

  • What determines if a book is “bookstore quality?” 
  • Getting into bookstores. 
  • What most helps/hinders bookstore sales?
  • Will bookstores carry a POD book? 
  • Accessing book clubs. 


Gordon McClellan

Founder of Dartfrog

Gordon McClellan is the founder of DartFrog Books. His first experience with the publishing world came when his doctoral thesis evolved into a quarterly magazine that was picked up by Barnes & Noble bookstores across the United States. Later, he founded & ran a small (traditional) publishing house before realizing that his real interest was in developing a solution for connecting independent bookstores with the many independently published authors who want their books in those stores, which is when he closed the traditional publishing company and began DartFrog.  

Register for #SelfPubCon2019

Askalli conference header

Our next online conference for authors runs in association with the Digital Book World, September 2019.

Register now and we'll send details of our speakers, sessions, sponsors and competitions closer to the time.

Hosted by the non-profit Alliance of Independent Authors. Always free.

Powered by ConvertKit
You have already subscribed to attend our Indie Author Fringe Conference and we'll send you details about our upcoming event.
%d bloggers like this: