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Presentation: Reaching Readers Both Global & Wide

Format: Interview

Audience: All Levels

It’s one thing to consider “publishing wide” as a way to grow your author business. It is quite another to appreciate that the concept isn’t just about a “taking your Amazon strategy and applying it elsewhere” approach. It requires a bit of research and understanding. It involves new skills and perspectives. It isn’t easy, but it’s a worthwhile endeavour for an author who is ready for long-term career-building success and taking their author business to the next level. Join Mark Leslie Lefebvre, Director of Business Development for Draft2Digital and former Director of Self-Publishing & Author Relations for Rakuten Kobo, Inc., on a look at overall strategies and approaches for learning about retailers far beyond the ones that dominate the US, as well as retail, library and bookstore opportunities that exist for authors.

Mark Leslie Lefebrve

Author, profesional speaker and bookseller

Mark Leslie Lefebvre is an author, professional speaker and bookseller with more than a quarter century of experience in writing, publishing, and bookselling. He has been involved in self-publishing since 2004 and has fully embraced a hybrid publishing approach that incorporates his understanding of the business of publishing and bookselling. A former president of the Canadian Booksellers Association, a former board member of BookNet Canada, and the former Director of Self-Publishing & Author Relations for Rakuten Kobo, Inc., Mark is currently the Director of Business Development for Draft2Digital, sits on the Professional Advisory Committee for Sheridan College’s Creative Writing & Publishing Degree program and independently supports authors at multiple stages of their writing careers. Mark shares his insights and ongoing learnings about the business of writing and publishing on his weekly podcast, Stark Reflections on Writing & Publishing, which started in January 2018.

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