Social Media for Authors: Build and Keep an Engaged Community

Audience: All Levels

Facebook, Instagram, Twitter, TikTok, Pinterest—oof! Don’t worry. In this workshop, you’ll learn how to choose the best platform for your target market and lifestyle, what to post for your community, and how to keep your followers engaged. Plus, a special segment on limiting beliefs when branding yourself as an author.

In this session, you will:

• Find out what makes each social media platform so popular. If you know this, then you’ll know what content to provide.
• See photos and videos from fiction and nonfiction authors who use Facebook, Twitter, Instagram, TikTok, Pinterest, and LinkedIn to brand themselves and market their books. If you see what other authors are doing, it will help you brainstorm ideas for yourself.
• Feel encouraged after a segment on limiting beliefs and the answers to questions like, “What do I do if I hate to promote myself?”

You'll also be able to download the free checklist: 103 Social Media Ideas for Authors, made specifically for SelfPubCon attendees.

Shayla Raquel

A self-publishing mentor, best-selling author, and public speaker, Shayla Raquel has been in the publishing industry for twelve years and teaches on author branding, indie publishing, and the craft of writing. She is the author of the Pre-Publishing Checklist, “The Rotting” (in Shivers in the Night), The Suicide Tree, The 10 Commandments of Author Branding, All the Things I Should’ve Told You, and “Savage Indulgence.”

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