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Benjamin Hughes & Syed Hassan Ali

Going Global with Ingram Spark

Audience: All Levels

This session is designed to give authors an insight into the opportunities associated with thinking globally. Whether it’s developing a marketing plan that speaks to potential readers in other countries or setting your book up with the correct pricing and metadata to ensure best practice, this session should help you with some practical tips to broaden the reach of your book. We also hear from Hassan Ali who is business development manager for an exciting new opportunity in the Middle East, Lightning Source Sharjah. Hassan explains more about the history of this rich and varied culture and the exciting potential of the book market there.

Ben Hughes

Ingram Spark

Ben Hughes is the Manager of Business Development for IngramSpark in the UK. He is responsible for the expansion of all aspects of the UK business including client services and has been with Ingram Content Group since July 2019. Prior to this, Ben was a sales manager at Penguin Random House and has experience in physical and digital publishing with some of the UK’s biggest brand authors and retail partners. IngramSpark is a part of Ingram Content Group.

Syed Hassan Ali

Business Development Manager, Ingram - Lightning Source

Hassan has over 15 years of experience working in books and publishing industry. In his new role with Ingram - Lightning Source, Hassan is supporting the growth of publishers and retailers throughout the region. Hassan started his professional career in 2005 with Paramount Publishing in Pakistan where he worked for 4 years prior moving to United Arab Emirates

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