Learn about free and paid tools to help you better understand your target readership as well as how to find influencers. These tools can help you stop the frustrating guesswork of book promotion and also increase the fun factor in your marketing.
Jane Friedman has spent nearly 25 years working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Hot Sheet, the essential publishing industry newsletter for authors, which was named 2020 Media Outlet of the Year by Digital Book World. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as ALLI and The Authors Guild to bring transparency to the business of publishing.