Session: What to Get Right Before You Publish
Audience: All Levels
A discussion about the importance of getting things right before you publish. Robin will speak about creating a professional book (editing, layout and design); Jane Steen on creating multiple formats and Jane Friedman on optimizing metadata (title, description, subjects, keywords, ISBN, etc). Orna will outline how to set creative intentions and goals and a plan to reach those goals, while Alan will reveal a case study about getting it wrong and how to make it right
Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the co-founder of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review.
Jane’s newest book is The Business of Being a Writer (University of Chicago Press); Publishers Weekly wrote that it is “destined to become a staple reference book for writers and those interested in publishing careers.” Also, in collaboration with The Authors Guild, she wrote The Authors Guild Guide to E-Publishing.