Audience: All Levels

Creative book marketing draws on the mission and passion that fires your writing and applies it to your book marketing and promotion. In this session, three authors at different stages of the process offer original and joyful ideas for reaching more readers, the creative way.

By the end of this session you will have heard from a panel of experts and indie authors about:

1. How creative marketing amplifies their joy in writing their books
2. How they experimented, tried, and failed as they explored what finally worked
3. how to turn a mistake or a mishap around
4. how to use story in marketing

Leading Authors and Entrepreneurs rely on Editor and Author Joy Advocate Lauren Johnson to guide them through the rewriting process. She’s been called an “Editorial Angel” by the director of the Alliance for Independent Authors for good reason. Lauren’s methods help authors put their best book forward and experience author joy along the way. Lauren’s thirty-year writing career includes everything from vice president of corporate communications to ghostwriter of fiction and nonfiction books. Recently a childhood dream came true when she became a magazine writer for publications throughout the Black Hills and the South Dakota region. Her first book,Flying Lessons: A Single Mom’s Guide to Empty Nesting, is a two-time Transformational Author award winner. Her second book, Lauren and Laura, will be published in 2022.

Ann Charles

Bestselling Author

USA Today Bestselling author, Ann Charles, writes spicy, character-driven stories full of mystery, comedy, adventure, suspense, romance, and supernatural mayhem. When she's not dabbling in fiction, she's arm wrestling with her two kids, attempting to seduce her husband, and arguing with her sassy cats.