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Melissa Storm

How Authors Use Giveaways to Grow Their Readership

Audience: All Levels

Whether your goal is to find new readers or connect with your existing audience, a creative and fun giveaway can get the job done with style. New York Times bestselling author and CEO of LitRing, Melissa Storm, breaks it down including how to choose the perfect prize pack, what kind of entry options to offer, which software programs will best help you achieve your goals, and how to use Facebook ads to explode your giveaway entries. She'll also cover how to convert giveaway contestants into buying readers.

By the end of this session you will:

  • Understand how to set up and run a giveaway
  • How to convert giveaway contestants into paying readers

Melissa Storm

CEO, LitRing and Author

Melissa Storm is a New York Times and multiple USA Today bestselling author of Women’s Fiction, Inspirational Romance, and Cozy Mysteries. Despite an intense, lifelong desire to tell stories for a living, Melissa was “too pragmatic” to choose English as a major in college. Instead, she obtained her master’s degree in Sociology & Survey Methodology—then went straight back to slinging words a year after graduation anyway. She loves books so much, in fact, that she married fellow author Falcon Storm. Between the two of them, there are always plenty of imaginative, awe-inspiring stories to share. Melissa and Falcon also run a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, and Your Author Engine. When she's not reading, writing, or child-rearing, Melissa spends time relaxing at her home in the Michigan woods, where she is kept company by a seemingly unending quantity of dogs and two very demanding Maine Coon rescues. She also writes under the names of Molly Fitz and Mila Riggs.

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