From Story to Blurb to Cover: Signposting Your Themes to Your Readers with Speaker Q&A

Session: From Story to Blurb to Cover: Signposting Your Themes to Your Readers with Speaker Q&A

Audience: All Levels

Getting your story in the hands of readers starts with your cover and your blurb, but many authors struggle with the challenge of making these fit reader expectations, while also communicating the unique elements of their story. In this workshop, you’ll learn a simple set of techniques for aligning your story with your cover and your blurb, in the context of genre fiction.

By the end of this session, you will learn:

• How to identify the core features of a genre.
• To work out which story elements resonate with readers.
• To see relationships between covers, blurbs, and stories themselves.

We’ll also do practical exercises drawn from different genres, and learn how to do ongoing research to keep up with changes in our market. Whether you’re an experienced author, or just beginning your writing journey, this workshop will help you evolve a branding strategy that suits your genre, your style, and your situation.