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Building a Profitable Reader Community: Insights from Gina Bianchini
Join Gina Bianchini, founder of Mighty Networks and author of Purpose: Design a Community & Change Your Life, as she introduces herself and the platform that now powers ALLi's member community and the SelfPubCon conference. Gina explains why community trumps content, how to grow a community without burnout, and reveals the one thing every author needs to build a profitable community around their books (and no, it's not "find your readers' pain point"). Discover how a purpose-driven approach to community can also lead to sustainable profit through lasting connections with, and between, your readers.
Gina Bianchini
Co-Founder/CEO, Mighty Networks
Gina Bianchini is the CEO & founder of Mighty Networks, a community platform that powers what it calls people magic.
People magic is advanced technology and AI that connects the most relevant and interesting people to each other in the context of community, courses, events, and paid memberships.
She’s also the author of the 2022 Wall Street Journal best selling book, Purpose: Design a Community & Change Your Life.
Mighty is trusted by brands from TED to Tony Robbins, Inc., Mel Robbins, Marie Forleo, Matthew Hussey, Jim Kwik, Marie Kondo, and BODi.