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Sustainable Productivity and Profit Using the Five Ecosystem Archetypes
After working with thousands of authors to help them turn their love of writing and publishing into a sustainable career, we have observed five clean and unique archetypes for sales and marketing that we call the Author Ecosystems. We will first share our sustainability equation, then break it down for the five ecosystems we identify—Desert, Grassland, Tundra, Forest, Aquatic—and link each archetype to successful publishing strategies that will work best or each one.
Monica Leonelle
Best-Selling Author & Founder of The World Needs Your Passion
Monica Leonelle is a USA Today bestselling author best known for her book publishing and business expertise at TheWorldNeedsYourPassion.com. Her nonfiction series, The Productive Novelist, has sold over 60,000 copies and helped thousands of writers write faster, become better storytellers, and find their way to success. Her nonfiction series co-written with Russell Nohelty, Book Sales Supercharged, has helped thousands of advanced authors build their careers and make more money.
She has been independently publishing since 2009 and has written 40+ books across fiction and nonfiction (encompassing three pen names). Before becoming an independent author, she led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree.