Thad McIlroy

From SEO to AIO: Using AI Optimization to Build Brand and Book Sales. Plus LIVE Q&A on AI in Publishing

Welcome to the future of book  discoverability in a world where SEO is fading and AI-driven engines like ChatGPT now drive how readers find authors and books.

In this engaging session, Laurence O'Bryan, author and founder of BooksGoSocial, will guide you through the steps to ensure AI platforms are accurately representing you and your work, as search engines increasingly incorporate AI in their responses on all our devices.

Learn how to:

• Ask AI engines to reveal their sources of information about you.
• Verify and edit AI-generated content to protect your reputation.
• Create new, authoritative sources to enhance your online presence, visibility, and sales.

Stay ahead of the curve and turn AI text generators into a powerful ally for your publishing business.

Plus, bring your questions about AI to Laurence O’Bryan of BooksGoSocial and Thad McIlroy, of The Future of Publishing, during the accompanying live Q&A.

Thad McIlroy

Thad McIlroy is a publishing technology analyst and author based in San Francisco. His site, The Future of Publishing, provides in-depth coverage of book publishing industry trends, currently focusing on the intersection of AI with book authoring and publishing.

He is a contributing editor to Publishers Weekly, covering artificial intelligence, digital innovation and publishing startups. McIlroy’s latest book is The AI Revolution in Book Publishing: A Concise Guide to Navigating Artificial Intelligence for Writers and Publishers, was published in July, 2024.

A well-established expert in the technology and marketing issues surrounding publishing technology, he has authored a dozen other books and over 400 articles. McIlroy is also a founding partner in Publishing Technology Partners.