Giving and Receiving: How a Campaigning Mindset Benefits Authors

Session: Giving and Receiving: How a Campaigning Mindset Benefits Authors

Audience: All Levels

Campaigns, at their core, are about connecting with people--understanding an audience, reaching out to them, and creating a dialogue. When indie authors campaign effectively, they are not just shouting into the void about their book; they are engaging with their readers, listening to feedback, and adjusting accordingly. This fosters trust and loyalty and readers who are more likely to support and spread the word about a book and its author. In this session, ALLi's Campaigns Manager Melissa Addey explains how book campaigns, especially unique or innovative ones, create buzz and make authors stand out, leading to increased sales, media coverage, and new opportunities like speaking engagements. And she fills us in on the campaigns that ALLi has been engaged in, on your behalf, this year.