Manon Wogahn

Book Influencers: How to Find, Contact, and Work with Readers on Social Media

Indie publishing professional and book influencer Manon Wogahn will share the best ways to find and work with book influencers, focusing on budget-friendly outreach and best practices.

This session will use case studies and the presenter’s own experience to take attendees through the key components of liaising with book influencers, focusing on how to find and vet them, proper outreach etiquette, strategies for high engagement, and budget-friendly ways to spark social media buzz. Authors seeking to engage with book influencers will find value in vetting and outreach methods, low-cost incentives for posts, and Manon’s own expertise as a book influencer on Instagram and TikTok.

Manon Wogahn

Book Influencer & Publishing Operations Manager, AuthorImprints

Manon Wogahn is a publishing professional with five years’ experience working with indie authors and twelve years’ experience with social media. As publishing operations manager for AuthorImprints, she helps authors create and market their books, and as a book influencer, she works with authors and publishers to promote mystery books. She has spoken on book marketing at the Women in Publishing Summit (2024) and Publish with Purpose Summit (2022), and is a member of San Diego Professional Editors Network, the Alliance of Independent Authors, and the Independent Book Publishers Association.