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Session: What Is Metadata? Use Keywords and Categories to Improve Your Amazon Book Sales

Every day, millions of shoppers go to Amazon looking for their next book to read. Based on some key factors, Amazon chooses what book to show to each customer. It’s these key factors that can be a difference maker between a book that sells, and one that doesn’t. Therefore, in this presentation, we’ll go over those key factors, and how you can use them to improve your book’s discoverability. This is a tried and tested method I’ve used for helping publishing companies and NYT authors,and is the same tactic that Amazon itself has acknowledged as being effective and recommended to other authors.

During this session you’ll learn how to: Choose the right keywords to get your book seen by shoppers Select the right categories that help improve sales Improve your rankings so that more customers will click on your book.

Format: Video Interview

Audience: All Levels


This post is part of London Book Fair Self-Publishing Advice Conference (#SelfPubCon2019), an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox. We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Facebook Group and join in the conversation there, or leave your questions and feedback in the comments section below.

Transcript

Orna: Hello and yes, welcome to another great session here at Self PubCon, the self publishing advice conference from the Alliance of Independent Authors. I’m Orna Ross and it is my great pleasure to be here with Mr Dave Chesson. Hello Dave. How are you?

Dave: Okay, very good. Thank you for having me.

Orna: Not at all. Always a pleasure. Dave is, you know, I was asking him CEO or director or you know, what’s your title? And he said, you know what? I’m the guy, I’m just the guy behind Kindlepreneur. We are delighted to have new here and you’ve had a, could you tell folks before we start getting into all the things that have been going on for you and talking about the importance of keywords and measure data in advertising and also in book marketing generally. Can you, and just tell us a little bit about yourself for the folks who may not have met you yet.

Dave: Sure. I actually started off in the US military. I was in the navy and used to be a nuclear engineer actually. And it was kind of a, I’m a huge numbers geek. I’m not gonna lie, but the military sent me off to Korea without my family. And that’s when I really decided that I wanted to start trying to write, you know, thanks to Amazon and the self publishing, like this is an opportunity. Now the problem is is that I’ve grown up with dyslexia, so I have a huge, like being able to write well is really hard for me. It’s something that I’ve kind of had to battle my entire life. That’s probably why I was driven to be a physics guy, you know, get as far away from writing as possible. But I had this desire to write and the problem was was that I wasn’t this amazing writer that I could just write whatever I wanted and word would get out about my, you know, incredible capability.

Dave: So I started to do research to say, okay, well I’ve seen that when I’m at a party and I know this one thing that everybody else wants to know that I become the life of the party. I don’t have to be the greatest, you know, orator, or speaker. But if you have the answer that people want, then congratulations, you are the one they want to hear from. And so I started to take that and my understanding of algorithms and knowing how Amazon operates and I was able to create books that people were searching for it, but they couldn’t find. And that’s when I really started to kick off, you know, my career in self publishing. And from that I started creating Kindlepreneur.com a website that’s devoted to teaching authors on how to do the marketing side of books so they can get their books in front of the right readers and they can make the sales and you know, give their books the best chance to thrive in such an incredible market.

Orna: And that’s certainly what authors want, so you were the guy at the center of the Amazon Party. Yeah?

Dave: Well I was definitely, shall we say, a numbers geek working on that side or that component, but it was, but one thing I’ve definitely found is that when it comes to books and it comes to Amazon, it’s really this beautiful combination of both art and science. And when you put them together you can see some real success.

Orna: For sure. Of course, lots of authors are not comfortable with numbers. And definitely don’t have presented with a load of numbers, which is, I guess, where you came in with some of your really good tools and talk to us a little bit about, well first of all, you know, what are our keywords, because those who are listening and don’t fully know what a keyword is and why are they important on, talk to us about that too, what you’re so well known for.

Dave: Sure. Well, the thing about it is that when shoppers go to Amazon and they’re searching for a book, what they do is they go to that search bar at the top and they type something into that search bar and they tell Amazon to go list them some books. Well, that phrase that they type in there, that’s what we call a keyword. Because what happens is that when we go to publish our books, we tell Amazon, “Hey, Amazon, I believe that my book should show up for these phrases. So if anybody types that in, please put my book in front of them. Now this then brings on a whole new level because from those keywords that you tell Amazon, that is what Amazon’s going to use in order to either list your book or show your book or whatever, and just guessing on some terms can really hurt your book because you want to give them phrases that are definitely things that people type into Amazon when they search but aren’t so competitive that you’re never not going to be seen.

Dave: Like let’s face it, you’re not going to rank number one for Harry Potter. Okay? You’re not going to be Harry Potter for that. And the third thing is you want to make sure that people are actually buying books when they type in that keyword phrase. And from that, those three really important metrics to keywords is why I created our software Publisher Rocket. And that allows authors to actually see what words people type in, how much money is actually being spent for the books that show up for those words and how hard would it be to get your book to the top?

Orna: Yeah. So Publisher Rocket is, and your word I think to pretty much everybody listening but of course would be very familiar to lots of our listeners, so you’ve had a bit of, a little bit of a reinvention and a change of strategy and so on. Do you want to talk to us about that?

Dave: Yeah. So we came out with KDP Rocket almost three years ago and when I first created it, like I’m not going to lie, I never expected it to take off as fast as it has. It’s really become a big thing to not only sell publishers, but publishing companies have, have really been enjoying the program as well. And this caused me to really think about like, how can we make this better? And when I first created it, we only had the keyword feature and the competition feature. But since then we created the Amazon ads feature as well as categories feature and we’re looking to improve the program. So when we were coming out with our version 2.0 we added book data, so now it’s not just Kindle but it’s both books and ebooks. And the second thing was was that we were started talking about, okay, what else can we do to the program to make it better?

Dave: So we started talking to like Barnes and noble and iTunes about getting their data as well so that when authors use now Publisher Rocket, they’ll be able to then be able to understand what’s going on inside Barnes and noble and what’s going on inside of iTunes. Now that’s going to take awhile, but we’re working on that. But since we knew that we’re now books and ebooks and that we’re moving to the future of trying to add all book markets inside of Publisher Rocket, we knew we couldn’t give it an Amazon centric name like KDP rocket. So instead we decided now was the time to rebrand and call it Publisher Rocket because we want this tool to be able to help authors in all markets. And I’m not going to lie, I’m really happy about trying to even the playing field a bit for you know, cause like I love Amazon and that’s great, but I’m not one of those guys that’s like only Amazon. I like that there’s other markets so let’s help them out too.

Orna: Sure. So would that be differentiated within the two? How would that actually work at a practical level?

Dave: Yes. So what would be the way is, is that you would go into Publisher Rocket and you would say, “Hey, publisher rocket,” you know, from a dropdown menu, “I want you to focus on Barnes and Noble and books.” And then all the data it would produce is specific to books in Barnes and Noble. And then you could switch it up and say, “Alright, now I want to look at iTunes and ebooks.” And then it would totally process in that respect. Tight now it’s just Amazon, but we are including all of the international markets as well. So what you could do is you could go, alright, I want to do Amazon Germany and let’s focus on ebooks.

Orna: And by books you mean print?

Dave: That’s right.

Orna: So audiobooks maybe in the future too?

Dave: Well, we’re trying to work that out. The problem is is that audible doesn’t have the particular metrics at this point to allow our program to be able to analyze. But we’re going to keep our eye on that and if they do, we’ll be the first at it.

Orna: Fantastic. Because there’s a lot of change coming in in the audio world also. So probably eventually, can’t do everything at once anyway, I’m sure you’ve got plenty to keep going and keep you going at the moment.

Dave: Well, with audio books being one of the fastest growing markets in the book world, we’re really working hard to try to find something to be able to help because it’s incredible. And I’m not going to lie. I’m an audio book guy. I love it.

Orna: Yeah, I think as you say, it’s just such a huge growth market and I don’t think Audible’s position, you know, will be exactly as it is now in a few years’ time, and certainty as the world begins to open up more and more to English books, yeah, it’s, it’s a very, very exciting time. It’s, there’s a lot of work ahead for you, Dave, right?

Dave: Yes, ma’am.

Orna: So how do authors find keywords and obviously you’re going to say use Publisher Rocket, but also talk a little bit about off the tool, you know, how do you go, because in a way you have to understand the process of looking and finding them even to use the tool well, is that fair to say?

Dave: Absolutely. No, I actually, I love teaching people how to do it without the tool, so they can see like all the different ways of how it works and give very author an opportunity. So the first thing that I love is that if you go to amazon.com and you start to type in a phrase, Amazon tries to finish your phrase for you, that’s where the algorithm, Amazon’s A9 algorithm is trying to say, “Hey, you know, we’ve seen other people buy this. So is this what you’re looking for?” And ultimately what that is is those are the phrases that people have typed into Amazon. So you can go in there and start typing in your phrase like how to, and then of course there’ll be a whole dropdown, but as you add another letter, as you keep adding to it, there’s going to be more and more that they’re showing you.

Dave: So the first thing for authors is go to the Amazon search bar and start typing in phrases and see what Amazon suggests. Now the problem about this is that it doesn’t tell you how many people actually type that in. Matter of fact, maybe it could only be a handful of people. But the key thing is at least you know, people are typing that it. Now, the second thing is, is that once you have a particular keyword, okay, go ahead and hit search and Amazon will produce for you a list of books that it believes is what you’re looking for. Now the next important step to this is you go, you need to go and check at least the top three books that show up in the results. Click on them, and then go down to what is their Amazon bestseller rank. Okay? That is Amazon’s number from one to 7 million.

Dave: Which basically says number one is the best selling book in all of Amazon, and 7 million is like the worst ebooks selling on Amazon. Now what you do is if you can take that number, you can go just type into Google, like Kindle calculator, and we have a calculator on kindlepreneur.com where we’ll take that Amazon bestseller rank and it will convert it to the number of books sold that day. So, what you can now do is you can look at those three books that showed up in your search results and check to see if they’re actually making money. Because you don’t want to go after a keyword where the books that show up for it haven’t even sold. That’s a clear indication that this is not a popular keyword, or there’s some kind of issue with it. Okay? So once you’ve done that, now the next thing is, say for example, you’re like, “Okay, great, people have typed this in, books are selling next step, how hard would it be for me to rank for it?”

Dave: So what you need to do is you need to kind of do a subjective look at those books and ask yourself, hey, how’s that cover look? Right? You know, how famous is the author? Google their names. See if they start showing up all over the place. Like they are the guru on this subject, you know, or this they’re, this super popular, you know, fiction writer. Okay, competition’s high. Read their book description. Was it, you know, shoddily put together, is it full of errors? Does it not have html? Look at the reviews? Are there lots of reviews, little to no reviews, things like that. Now there are other metrics that you can definitely look at that are, that you know, that are quantifiable. And in this case it’s okay. Is that keyword in the title or subtitle? Did they use the keyword in the book description?

Dave: How many reviews does that book have and how frequently have people left reviews? So these sorts of things can now tell you if this is a easy or hard keyword to go after. And that’s one of the things that our program Publisher Rocket just automates, you know, and it gives you a score from zero to a hundred with zero being super easy and a hundred being near impossible. And so authors can make that judgment call of this one’s got a better chance, or this one doesn’t. So again, to recap on what I covered is, the first thing is you can go to Amazon search bar to see what people are typing in. Then you can check the Amazon bestseller ranks of the books to make sure that people are buying books that show up for this keyword. And the third is then give it a subjective and numerical look to figure out if it’s going to be too hard to rank number one or you know, uh, will it just happen?

Dave: And there is one statistic that I think is really important for authors to understand, especially when we talk about rankings, is that if your book ranks number one for a keyword, that people type in, you can expect 27% of all people who typed in that keyword will click on your book. But if you rank number two, then it’s 12%, number three, nine and then eight and seven, six, six, six, six all the way to the 14th which goes up to seven. And that’s apparently because people will scroll down and see the last book one final time and maybe click it. But the big difference here is it’s almost three times more clicks between the number one spot and the number two spot. I mean, that’s huge. So knowing that you can rank number one, two, or three is very important. If you start ranking 11, 12, 13, you’re not getting much love.

Dave: We can break that down into numbers. Say for example, a thousand people a month type in, you know, kid lit RPG, okay? And if you rank number one, that means that 270 people every month are going to click on your book and check it out. Go in, look at the book description and figure out if they want to buy it. Okay? That’s 270. If I rank number two, it’s only 120. If I ranked number three, that’s only 90. And so as you can see, the number starts dropping. So this goes to show, you know, the importance of not only choosing keywords that people type in, but that you can rank near the top so you can benefit from that keyword.

Orna: Great. What about if somebody has, you know, chosen various keywords and indeed category’s come in here and it’s important to say the keywords. It’s a bit of a misleading, it’s a bit of a misnomer just because it’s phrases, really, key phrases and of course author names which we can come to in a moment. But somebody who has, you know, who has tried a set of keywords or categories not do too well, and would like to change, you know. What tips do you have for recognizing whether keywords are in fact actually working? Is there a way for somebody to know that?

Dave: Yeah. So, when you choose your seven keywords, one thing that I definitely recommend to people is you do not go through and change all of your keywords immediately. Okay. Because sometimes certain keywords maybe helping your book and giving it a lot more life than you think. So what I tell people is that if you just, if you have a book and you’re not happy with the sales and you’re going to do keyword research this time and try to build out better keywords, what I tell people is choose two at a time and change them. So change two, and then go to your kindle direct publishing report. And look to see if you have an increase in sales or decrease in sales. If you see a decrease in sales, then put back the old two and then switch to out. And if you keep doing this systematically, you will find that there will be a perfect optimal of keywords that are actually increasing your sales and keeping it consistent. That’s one really big aspect. The second thing too, and this is kind of an effect of keywords is that how the Amazon A9 algorithm works and that’s that search algorithm, right? That’s the thing that chooses what books to show, what it does, excuse me, sorry. Just getting over the flu.

Orna: Awww, poor you.

Dave: I know. I love my kids, but they can be germ farms, I swear. So the way that it works is that if Amazon, if the a9 algorithm sees that your book is successful from this one keyword, it will automatically choose to show your book for more keywords that it believes is close to that one. So it’s like tertiary keywords. So one metric that I’ve seen be very important for people is if they’re able to know what keywords their book ranks for they can actually track the popularity of their book in Amazon’s eyes. So they may start with selecting seven, but then all of a sudden they’ve got like their book shows up for 144 of them, you know, like different ways of saying Kid Lit RPG, right? Literature Role Playing Games, et cetera, et cetera. Like Amazon was like, “Okay, well they’re doing good, so let’s put them here and here and here and here.” But when you start to not do so well, then they don’t show you as much. So I bring this up because one of your seven keywords, my actually have you showing up for other tertiary keywords. And if you rip it out, you know, all of a sudden your book’s not there anymore. So that’s why I tell people change two at a time, monitor and see. And then ultimately you can create the most optimal set of keywords for your book.

Orna: Fantastic. And how long should people leave in terms of deciding whether sales are going up or down. It doesn’t happen instantly, you know, are we talking weeks, are we talking days, what are we talking here?

Dave: Well that really depends on the number of sales that you’re dealing with. If your sales are zero, go ahead and change. And actually the funny thing is most likely you’ll see a bump in sales just because you’re showing life by changing it. However, though, if you have a lot of sales, just give it, I would say give it a bit more time to see where it actually evens out to.

Orna: Gotcha. Okay. And, the whole thing around also boughts, you know, and other authors, can you talk to us a little bit about that?

Dave: Yeah. So also boughts, you know, it was a couple of months ago where, Amazon was really changing stuff up. And I think that this whole also boughts issue is only showing kind of a glimpse of the future. When Amazon created Amazon ads or Amazon advertisement, used to be called AMS, what they did was that they found that there was a way for them to make more money. Right? Amazon ads is just an incredible way for people to get their books in front of people, but it’s also another way for Amazon to make more money. But the problem was that in order for Amazon ads to get a click, which therefore means Amazon gets paid, is that they needed to put the ads in front of people more so, right? They needed to get on prime real estate on Amazon so that when you go to Amazon, you’ll see them more often.

Dave: Well, one of the things that they tested was the positioning of also boughts. So when you go to an Amazon, a book on Amazon, there’s this section they call in the Internet world called above the fold. So when you’ve landed on a page, before you even scroll, everything you see there is called above the fold. And in the online marketing world, the above the fold is like the most important section on a website because that is the one part where every single person that went to that page, will definitely see it, because not everybody scrolls down. Now back in the day also boughts used to be, generally, above the fold so everybody could see those and the sponsored ads would sit under them, which means you would have to scroll down to see them. So Amazon started to do this wonky thing and it’s sort of like some sections of the world, still see also boughts at the top.

Speaker 2: Some sections don’t even see them. I’ve heard that there’s still testing this. But the key is, predominantly we’re starting to see that the sponsored ads are sitting at the top and then also boughts are below them. So I believe that a lot of this is coming about Amazon trying to find more opportunities to get their paid advertisement in front of readers moreso, and this is costing things like also boughts to be kind of pushed down and not have as much significance as it used to, which kind of sucks because I really do love the also boughts section.

Orna: Yeah. So, so explain, I think you’re absolutely right, whatever way they do this, every way that they can get more eyeballs on sponsored ads, that’s the way it’s going as a new trend and that changes things up a lot for indie authors in particular, I think because we always relied on the fact that, and what made Amazon different to every other was that it was a level playing field. It was very much about, you know, the reader decided whoever was most likely to buy the book, whatever book was the best value and the most likely to read was the one that the reader was shown. Now we’ve got the sponsored ads coming in and changing that and it really is a very significant change I think. And it remains to be seen how it will affect the self publishing community going forward. But for those who don’t understand the significance of the also-boughts, can you just explain, you know, how things were and indeed how things continue to be around also boughts?

Dave: Right. So the big thing about also boughts was that it was an opportunity for your book to linked to other books. So for example, if somebody bought your book and then they turned around and bought my book, you might see mine in the also boughts of yours. This was a great opportunity for, I think, shoppers because I found some incredible books thanks to the also boughts. When I, one of my all time favorite books is Ready Player One. And because of Ready Player One and the also boughts, I found four other books like Ready Player One, or at least the shoppers had proven it’s like Ready Player One and absolutely loved them. And that’s when I got into this whole lit RPG. That’s why I use that as an example earlier, lit RPG cause I was like “Wow, I didn’t even know I liked this” and now I just kind of crush through all those books.

Dave: So as you can see as an example of the shopper here that can be a powerful method for an author to really get recognized is to be linked to particular books. And this can come from a lot of great tactics like networking with other authors and you know, sharing your email list, you know, promoting other people’s books as they come out. These can build a very strong also bought list that helps to not only increase the legitimacy of your book because of the other books below you, but also can help other authors as well. Now as Amazon’s moving this further down or getting rid of it in some cases, this is causing that tactic to not be as strong as it used to be. And therefore there are less buys coming from also boughts because not all shoppers are like me and you, where we know the power of the cool also boughts and actually shop through it. There are just a lot of people that are scrolling and they don’t know to look at it or they won’t scroll down far enough to actually look at the books there.

Orna: Sure. For those who do have a budget to invest in advertising, is there a way to replicate the also bought effect through your ads?

Dave: That is definitely one thing that I don’t know enough about to talk here. I’ve been kind of testing to see how one can use AMS with a positive ROI to get there. So I don’t feel confident to be able to answer that question fully.

Orna: Fair enough.

Dave: Still in testing myself.

Orna: I always like that answer. That means we can trust the other stuff, thank you.

Dave: Yes, ma’am, I’ll be the first to tell you that I’m not that confident yet on that one.

Orna: Fantastic. So in terms of, you know, approaching your sales with an organic hat on, if you like, is there a difference, you know, or do a lot of the same thing, what’s the same regardless of whether you do have a budget for ads and then where does having a budget for advertising really kind of separate out?

Dave: Well, you know, actually, this brings up a different answer that’ll link back to the first question here. So one of the things I love most about Amazon ads is that I like to use them to find out where the problem is with my book. So what’s really cool with Amazon ads is that when you set up the ads, Amazon will actually tell you how many people saw your book ad, right? Aka Impressions. Uh, it will tell you how many of those people actually clicked on your book. And then it will tell you how many people actually bought your book. You can now see the direct funnel of Amazon shoppers. Okay. You can see how many people didn’t care when they saw your book cover. You can see how many people were interested because they saw your book cover and your title in your blurb and decided to click on it.

Dave: But when they got there and they read your book description, it didn’t seal the deal and they didn’t buy it. So one thing that I love about AMS is I can now look at the numbers and I could say, “Hey, you know, I have a really high click rate, but I really have a low sales number here. I think there’s a problem.” A while ago, I worked with a publishing company called Galaxy Press and they were actually trying to market the book Battlefield Earth, which is a huge Sci Fi novel that I read as a kid. So I was really jazzed about the opportunity, and they said, “Hey, would you mind looking at our AMS?” And I said, yeah, no problem. And so I was looking, I was like, you guys are doing great on your keywords. You are definitely getting in front of people.

Dave: You’re getting clicks. So, you know, cover title, review all there, you’re good. But man, it really sucks when they get to your sales page. They’re not buying. And they’re like, “Oh, well, we were thinking about other keywords.” I’m like, “No, no, no, no, no. You guys have to fix your book description. This thing is terrible. And I’m like, I’m not trying to be mean here, but this reads like a book report, not a book description that drives me to want to buy.” And they didn’t exactly believe me because it had been apparently the book description for years. So I said, alright, I’m going to rewrite this thing and we’re going to do tests. We’re going to see what happens. So I took the old one and I took the new one and there’s an article on kindlepreneur that actually lays out everything I did and you could see the old and the new.

Dave: And I basically rewrote it so that it was, you know, more impactful. It had a great hook. It had a great closing, a call to action. It didn’t give away every individual detail, you know. And I then went to pickfu, which is great service where you can basically pay people to survey. And I said, alright guys, here’s two book descriptions. Vote which one you liked the best. Now, what was really awesome was that it ended up being a 66 to 33. 66 picked mine, 33 picked the other one, the old one. The problem is, is that I made the mistake, I didn’t say if you were shopping on Amazon and you read the book description, which one would make you buy? That would have been the better question because what I found in the comments for the old one, a lot of people wrote, I’ve read this book and this one gives more details.

Dave: Ah, okay. My bad. But when I showed that to the publishing company, they were floored by the difference. And so they took the book description and they changed it and immediately they 2.6 times their conversion rate. So now they were making more than double from the efforts they were doing all because of a book description. And right there it was one of the biggest indication of how important a book description can be because you can do all these great marketing tactics to bring people to your books sales page on Amazon. But if you can’t seal the deal with that book description, they’re not going to make that extra effort to click the buy button. And so I love using AMS to be able to diagnose an issue with a book and see where the problem may lie.

Orna: So you’re saying even for those authors who say, “Okay, I’m not going to invest money and Amazon advertising for whatever reason, I don’t have enough money or I don’t want to do that.” And you’re saying, okay, fine, but you can actually use the ad to see, “Okay, it’s my keywords or category, it’s my description, it’s my cover.” You can use it to test all of that.

Dave: You can use it to test to see if your book, if your book cover is good, if the title, you know, is working and if the book description is there, those three areas right there, can be huge. I mean you can do, you can do Facebook ads, you can do email blasts, you could work with other authors, you do all of these other marketing tactics. But if you don’t have those three critical aspects right there, when you finally drive people to your book sales page on Amazon, they won’t buy. So all of that effort will be for nothing. I would say one of the great things to Amazon ads is at least now you can see with numbers, and I know I’m a numbers guy, but you can see with numbers where the issue may lie with your book or if, nope, this book’s doing good. Alright. Crank up the throttle. Let’s market it more.

Orna: Fantastic. Okay. We’re running out of time. I want to ask you, because you do work with so many different authors and publishers and you are so clued into the Amazon equals here and now, these other worlds of Ibooks as well, Barnes and noble, and I’m sure more as time goes on. What’s your number one tip for an indie author in terms of selling more books?

Dave: You know, one of the things that I see happen to a lot of authors is that when they go to look at start marketing their book, they see the 50 different marketing tactics they can do and they try to do them all. One of my biggest recommendation is choose three or four and do those extremely well. I’ve always found that you will get much better results if you do a couple with full ,focus than if you try to dabble in some 30 plus marketing tactics. So if you choose to do Amazon ads, really dig into that. That’s a great skill. If you’re working to network with other authors, then really devote to that cause of their authors can tell when you’re only just copy and pasting and sending to them, right? I mean, put effort into it. So if you’re doing marketing, try to pick a couple and do them extremely well and you will see much better results from that. Than dabbling in so many.

Orna: Fantastic. That’s totally in line with with ALLi advice. Go deep, don’t dabble. Go deep.

Dave: Amen to that.

Orna: Absolutely. Listen, great talking to you, Dave. As always. Can you just tell folks a little bit more about where to find and you’re not changing the website address are you? Or are you?

Dave: No, ma’am, it’s still kindlepreneur. That one just has a good ring to it, but I do own ebookpreneur, just in case.

Orna: Okay, that’s great. Well, thank you very much for dropping into Self Publishing Advice Conference to tell us all about keywords and categories and I’m sure people can get in touch with you directly if they want to know more.

Dave: Absolutely. Just go to my contact page on kindlepreneur.com and I still answer every one of those.

Orna: Fantastic. Thank you, Dave. Thank you so much and thank you for the work.

Dave: Thank you for having me.

What Is Metadata? Use Keywords and Categories to Improve Your Amazon Book Sales https://wp.me/p9MsJE-Ph via @DaveChesson @indieauthorALLI #SelfPubCon2019 #indieauthors Click To Tweet

Do you have any questions or feedback about this Self-Publishing Advice Conference Session? Leave a comment below, or send us a question using hashtag #IndieAuthorCon

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Our next online conference for authors runs in association with the Digital Book World, September 2019.

Register now and we'll send details of our speakers, sessions, sponsors and competitions closer to the time.

Hosted by the non-profit Alliance of Independent Authors. Always free.

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