Understanding the Market-Driven Reader-Connection

Session: Understanding the Market-Driven Reader-Connection

Audience: All Levels

Writing a book is a primarily creative endeavour. While good marketing requires creativity, getting your work of art into the hands of many readers can be a much more mundane and commercially-driven undertaking. How can you best combine the two worlds?

By the end of this session, you will:

• Learn the 7+ factors that connect your book with your target market
• Understand the relationship between readers and genre segments
• Know how market data can help you build more profitable connections