Websites That Reach Readers: How to Create or Update Your Online Home

Session: Websites That Reach Readers: How to Create or Update Your Online Home

Audience: All Levels

Your website is the cornerstone of your author platform, but it can be daunting to wrangle both technology and design choices to get the results you want. In this session you’ll learn tips for combining purposeful content, effective design, and a powerful Call to Action to engage your audience. We’ll explore SEO tactics (and myths!) for reaching new readers, and the best ways to turn casual website visitors into fervent fans.