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Laurence O’Bryan

Reaching More Readers with BookTok: Test Results and Tips

Audience: All Levels

We have been running tests on TikTok to identify how different genres succeed on TikTok and how to emulate that success. The results, with examples, will be discussed during the presentation, as well as guidance for those who aren't keen on making it all about selfie videos.

Laurence O'Bryan

Laurence O’Bryan has been in marketing for over thirty years and has been writing for more than twenty. Laurence had three novels published by HarperCollins. His books have been translated into 11 languages. He also self-published another ten novels, as well as non-fiction guides and training courses about book marketing. Laurence started BooksGoSocial to help authors get discovered. His team has helped over 10,000 authors around the world since 2013 through a series of Done For You book promotion services.

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